Turnaround & Transformational CEO (Chief Executive Officer) and double hatted as CMO (Chief Marketing Officer)

• Turnaround to transformation to sale in 3 years. Management of new shareholders for 2 years to assist them to incorporate into larger Consumer business.
• Delivered on 90 day plan promised to shareholders win year 3 as promised. Increased NPV x 3 and profits +85%
• No. 1 market share in wet dog food
• Leading private label wet pet food manufacturer in SA
• First Retail brands to gain vet endorsements
• Food Safety 0 – BRC AA
• Health & Safety 44% – 90%
• Organisational Restructure at Executive level in 6 months to drive growth trajectory
• Values Based management and relaunch of ProMeal Corporate brand with employee value proposition built around TRIBE. Award winning internal TRIBE launch to staff
• Sustainability Programme commenced across the business