Portfolio Strategy and Enhanced Commercial Choices to drive sustainable stakeholder value

• Brand voltage from 40% to above 90% on consideration.
• Increased brand awareness and trial to over 80%.
• Market share, sales and profitability increased from decline to growth at double digits.
• Leader in wet dog food market share.
• The first brand in SA to launch this into wet pet food and into retail modern trade channel.
• Vet endorsed with superior claims Meat first; GMO free; Low Gi; No artificial colours or flavours