4 Months

Go-to-Market Strategy for Launch across 5 Markets:

  • UK
  • Canada
  • Nigeria
  • Egypt
  • SA.

Go-to-Market Strategy

  • Customer Segmentation & Personas
  • Sizing of Segments and Markets
  • Media Consumption and User Journey
  • Brand Tone of Voice
  • Brand Manifesto and Lead Generation Optimisation
  • Brand Big Idea and communication toolkit for 5 markets
  • Launch and go live in UK and Nigeria
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