Brand Refresh with innovation agenda and roll out including concept stores.
Updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience.

• Launch into Fine Fragrances
• Relaunch of entire apparel and footwear ranges
• Tiered Ranged and Brand Architecture to drive Casuals; Studio and Collection Ranges
• Double digit growth in sales year on year
• Increase in market share
• Iconic brand in fashion arena in South Africa
• Kurt Geiger is an apparel and footwear chain of concept stores around the country where customers have access to top quality exclusive footwear, accessories and clothing and experience a special and memorable shopping experience that keeps them coming back for more.
• We created a new value proposition and brand identity system for KG that positioned it as the luxury footwear, accessory and male clothing and dressing solutions for men.
• Footwear is the flagship product and there are ranges for men and women. The Female footwear range sold in Spitz stores nationwide.
• The proposition is about understated class and style for worldly fashionista.