Our
Work.

Portfolio Strategy and Enhanced Commercial Choices to drive sustainable stakeholder value

Brand Refresh, updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience

Chief Marketing Officer (Marketing Executive)
Brand Refresh, updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience.

Brand Refresh with innovation agenda and roll out including concept stores.
Updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience.

Go-to-Market Strategy for Launch across 5 Markets:

• UK
• Canada
• Nigeria
• Egypt
• SA.

Brand compass and brand value proposition documentation and facilitation brand framework

Modern Business Intelligence system to drive better business decisions real time. Business, Brand and Portfolio Strategy to take business to next level of growth post COVID-19 pandemic and in an industry 5.0 context

Portfolio Strategy and Enhanced Commercial Choices to drive sustainable stakeholder value

Repositioned brand from economy dog food grudge purchase to vet endorsed mainstream quality dog food with Peak protection.

Turnaround & Transformational CEO (Chief Executive Officer) and double hatted as CMO (Chief Marketing Officer)

Process optimisation to improve creativity and commercial impact

Acting CEO to stabilise business, assist in due diligence and buy out by minority shareholder – focused on Where to Play and How to Win to develop short and long term plan with team and new MD when she joined