5 Years

Turnaround & Transformational CEO (Chief Executive Officer) and double hatted as CMO (Chief Marketing Officer)

  • Turnaround to transformation to sale in 3 years. Management of new shareholders for 2 years to assist them to incorporate into larger Consumer business.
  • Delivered on 90 day plan promised to shareholders win year 3 as promised. Increased NPV x 3 and profits +85%
  • No. 1 market share in wet dog food
  • Leading private label wet pet food manufacturer in SA
  • First Retail brands to gain vet endorsements
  • Food Safety 0 – BRC AA
  • Health & Safety 44% – 90%
  • Organisational Restructure at Executive level in 6 months to drive growth trajectory
  • Values Based management and relaunch of ProMeal Corporate brand with employee value proposition built around TRIBE. Award winning internal TRIBE launch to staff
  • Sustainability Programme commenced across the business

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