Chief Marketing Officer (Marketing Executive)
Brand Refresh, updated value proposition and new CI implemented in 2 and 3D. New store concept and shopping experience.

• Increase in Market Share
• Increase in Revenue and Profit
• Shoes for living (aspirational expression of comfort to ensure the dial was modernized from granny to everyday aspirant fashionable families)
• We evolved a new brand identity with strong quality & stylish comfort cues based on a new symbol depicting the journey with the G.